The Future of Logo Design: Why Smart Workflows, Automation, and AI Will Redefine the Craft.
The future of logo design won’t be defined by how well you push pixels—but by how smartly you think, solve, and create. This post explores how AI, automation, and efficiency will shape the next era of identity design.
The Presentation Pitch Pyramid: How to Present Logos That Get a “Yes!”
Presenting your logo concept is just as important as designing it. In this blog, I break down the formula I developed after years of pitching to clients and creative directors—so you can deliver logo presentations that lead to a confident “yes.”
What I Learned from 18 Behance Features - Design Awards
Winning 18 Behance awards taught me that great design is only half the story—presentation shapes perception, and perception shapes opportunities.
Freelancer vs In-House Logo Designer: What I Learned from Both Worlds
Freelancing gave me freedom. In-house gave me structure. But neither gave me everything. This blog breaks down the emotional reality of both—and why working smarter is the only way forward as a logo designer.
The Designer’s Currency: How Time, Energy & Money Impact Logo & Identity Design Efficiency
Most designers overlook time, energy, and money—but they’re your true creative currency. Here’s how to manage them for better logo and identity results.
The Sketch Cycle: How to Push Through Mental Blocks When Sketching Logo Concepts
Sketching logo ideas isn’t just a creative task—it’s a mental battle. This post breaks down The Sketch Cycle, a 5-stage loop every designer faces when generating concepts, and how to push through it with clarity, confidence, and control.
How to Chose The Right Type of Logo: Pictorial, Monogram or Wordmark.
The Logo Fit Model helps you choose the best type of logo—pictorial, monogram, or wordmark—based on the brand’s purpose. Design with clarity, not guesswork.
How to Generate Logo Design Ideas: The Identity Brainstorm
Struggling to generate strong logo ideas without wasting time? The Identity Brainstorm is a smarter, more focused way to create meaningful concepts by targeting what matters most—your brand’s name, activity, ideals, and abstract qualities.
Why more ‘effort’ doesn’t guarantee a great logo.
More effort doesn’t always mean better results in logo design. The Design Productivity Curve reveals why overworking leads to diminishing returns—and how focusing your energy in the right phases can maximize creativity and efficiency.
Clearspace Grid Generator - Adobe Illustrator logo design extension in development
Clearspace grids are essential to every brand identity system—but building them manually is slow and inconsistent. That’s why I’m developing a new Adobe Illustrator tool to help logo designers automate clearspace creation, improve precision, and speed up their workflow.
Are you losing interest in logo design? 3 Ways to get back on track…
Starting to lose interest in logo design? You’re not alone. Discover three powerful ways to reignite your passion, stay engaged, and bring fresh energy into your logo and identity design work.
The Lean Matrix: A Smarter Way to Manage Your Logo Design Projects
The Lean Matrix helps designers work smarter by prioritizing tasks—Do It, Automate It, Delegate It, Eliminate It—so you can focus on high-impact work and streamline your logo design projects.
3 AI & Automation Apps to Speed Up Your Logo Projects
Speed up your logo design workflow with these 3 powerful AI & automation apps. Discover how Loom, Screen Studio, and ChatGPT can help logo designers work faster, communicate better, and streamline their branding and identity design process.
The Hidden Costs of Your Wasted Effort as a Logo Designer
Most designers believe more effort means better work—but wasted time drains creativity. When your energy runs low, inefficiencies take over. The Lean Logo Designer methodology ensures every decision has purpose, every process is intentional, and no energy is wasted.
The Lean Logo Designer: A smarter, faster approach to logo & identity design
The world is moving faster, and so should logo design. Great design isn’t about time spent—it’s about clarity, precision, and impact. The Lean Logo Designer methodology eliminates inefficiencies, streamlines ideation, and refines execution—helping designers create high-quality logos without burnout or wasted effort.
Designing a Logo? Ask yourself these 3 questions…
Logo design is more than picking fonts or symbols—it’s about asking the right questions. Before designing, ask these three to create a stronger, smarter logo.
Stop pushing pixels, start solving problems.
Stop pixel-pushing and start solving problems. Discover how to become a high-level logo designer by placing deliberate focus on ideation rather than execution.
Are you tired of endless revision cycles?
Clients don’t always love a logo at first sight—it takes time to adopt. The best designers guide the process with confidence, set clear expectations, and use strategy to minimize revisions. The key? Help clients understand, not just accept, your design.
The real reason you need to balance simplicity & uniqueness…
The best logo designs strike a balance—simple enough to be memorable, yet unique enough to stand out. This is the Simplicity-Adoption Tradeoff in action. Go too simple, and your logo loses identity; too complex, and it becomes hard to recognize. The key? Find the sweet spot where simplicity meets distinction.
Condensed Lockup Grid™: Logo Alignment for Condensed Fonts
Condensed Lockup Grid™ is an Adobe Illustrator script designed for logo designers working with condensed fonts. It automates vertical lockup grids, ensuring effortless pairings, structured alignment, and consistency—making the most popular design trend easier to execute than ever.