Should I Purchase a Cheap Logo?
Are you a business owner, seeking to purchase a logo at very low price?
If so, beware because cheap logo designs are actually expensive.
Yes, it’s true and you may find out in the long run. Websites such as Fiverr can be very enticing due to the extremely low prices and fast delivery on their logo designs. Whether or not you use platforms such as Fiverr or work directly with a freelancer, cheap logo designers will be costly in the long run. Heres why you should think twice about purchasing a cheap logo design.
Limited time will be spent on your logo
When hiring a logo designer, you aren’t just paying them to create something ‘pretty’, but you are also paying for their time working on the project.
Meetings, emails, research, drafting, sketching and digitalising, is all valuable time. Expert designers often tend to carry out their own research to further their understanding on your market. This is paid for with the budget allocated when hiring them.
However, a limited budget may not allow a logo designer to carry out all the necessary steps in order to create a successful logo design. Stages such as ‘meetings’ may be limited as this often tends to be allot of time, but is a very important stage as you and the designer need to both be on the same page before and during the design process. Additionally, the sketching phase is also a crucial stage as the designer needs to explore every possible solution to the design problem. If the designer is limited due to the budget, this may result in several logo design concepts never being discovered.
The same ‘limited’ theology can be used towards other stages such as emails, research, drafting and digitalising.
You may loose potential customers
This may sound dramatic, but let’s put it in perspective.
How many times have you visited the supermarket for them to not have your favourite cleaning product in stock, for you then to look for an alternative and judge the product based on it’s aesthetics such as logo and packaging…?
Design such as packaging and logo, is the last point of sales for consumers when purchasing your products or services.
Rather than seeing your logo design as a cost, consider it an investment. Your logo design needs to align with the products and services you are selling, consumers want quality and assurance when engaging with your businesses.
Having your logo done by an expert may improve your sales funnels (awareness) which may increase your sales revenue overtime.
You might spend more money on another logo design
When a design goes wrong, the common thing to do is to blame the graphic designer, which can sometimes be the case.
However, have you ever consider that either your brief wasn’t clear enough or possibly the budget given to the designer isn’t sufficient?
Of course a designer can just say ‘no’ when being approached by a client, however, they can also say ‘yes’ to what ever amount is being offered. If the agreed budget is typically less than the designer often accepts, this could mean the designer may not be as efficient when working on the project. Typically, logo design platforms such as Fiverr are places with designers who are trying to make ‘fast money’.
As mentioned previously about the limitations of a logo design budget, your purchased logo will lack the core fundimentals for a logo design (read this blog post to discover what makes a good logo). This may result in you believing that it was the designers fault, and eventually hiring another designer…for the same price.
You will hire an expert… eventually
The amount of times clients have reached out to designers mentioning “we need a new logo” or “we’re just not happy with our current ‘new’ logo”. This can be a result of not carrying out the hiring process effectively or having a limited budget. The time, money, and effort spent working with previous designers will be a waste of resources, especially due to the fact that an expert designer will cost the same or more than the previous logo designers together.
Seeking for a logo design is like buying a new car; you need it to get from A to B, but you also want to travel elegantly and get the most out of your journey. If you get an old cheap car, it’s a guarantee you may have problems very soon.
Overall, purchasing a cheap logo comes with clear consequences. Time is money, and having a limited budget means limited time spent on important factors such as meetings, research, and sketching. This could then lead to jeopardising your ‘awareness’ stage within your sales funnel, as the logo design may actually not be the correct solution. The cycle may repeat its self as you may then blame the designer, to then seek another designer that ‘is a good fit’. However, all of this can be avoided if you take the time to hire a logo designer that values that craft of logo design and also specifics in that field. Even if this means putting some of your plans on hold until you can raise a substantial budget.
However, buying a cheap logo design isn’t always a bad thing, there may be times where unforeseen circumstances may occur. If this is the case, platforms such as Fiverr may be a good choice as designers on the platform often deliver at a fast rate. Also, hiring a freelance designer that doesn’t specialise in logo design may also work out. Graphic designers tend to have basic design knowledge in every field, so even if they don’t specialise in it, they may know how to deliver a great logo design for your business.
Are you seeking to hire an expert logo designer?
Feel free to reach out for a quote